Across growth, reinvention, and cultural relevance, I lead brand transformation, product strategy, and enterprise-scale creative modernization.

I am an Executive Creative Director and Design Executive with 25+ years of global leadership at Armani Group, Gap, and Tommy Hilfiger, I drive brand evolution through product-led growth and creative rigor. I translate complex consumer behavior into actionable direction and high-performing products that deliver consistent business outcomes.

Raised in Seoul and professionally shaped in New York, Italy, and Hong Kong, I bring a cross-continental perspective on consumer behavior and market intelligence. I identify cultural shifts before they reach the mainstream, enabling brands to localize global strategy with precision and relevance.

I am also Co-Founder and Board Director of Lacasapark Art Residency, New York (est. 2019), where I lead the long-term vision of this artist-centered platform dedicated to experimentation and artistic growth. The residency was recognized by Elle Decor Italia (2024) for its sustained cultural visibility and institutional partnerships.