Jaehee Park is a global Creative Director and strategic partner with over 25 years of experience leading transformation across luxury, contemporary, and heritage fashion brands, including Armani Group, Gap, and Tommy Hilfiger.

Park partners with organizations at pivotal moments of transformation, redefining product direction, strengthening creative leadership, and repositioning brands within contemporary culture to deliver measurable business impact.

Raised in Seoul and professionally shaped in New York, Italy, Hong Kong, Istanbul, and beyond, she brings a cross-cultural perspective on consumer behavior and market intelligence, identifying emerging shifts early and translating them into precise, globally relevant strategies.

As Co-Founder and Board Director of Lacasapark Art Residency, New York (est. 2019), Park shapes long-term creative direction, positioning the residency as a platform for experimentation and international cultural dialogue. The residency was recognized in 2024 by Elle Decor Italia for its sustained global visibility and institutional partnerships.

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